TOP HEALTHCARE SPEAKERS KNOW THIS
After more than two decades speaking at healthcare conferences around the world, I’ve had a front-row seat to what works and what doesn’t. I’ve shared stages with extraordinary clinicians, respected researchers, seasoned executives, and well-known public figures. I’ve also watched audiences lean forward in their seats, fully engaged, and I’ve watched them quietly disengage when […]
TOP HEALTHCARE SPEAKER: FINDING THE RIGHT MESSENGER AND THE RIGHT MESSAGE
For many years, healthcare organizations believed that booking a keynote speaker was primarily about content. If the speaker was knowledgeable, credible, and current on the issues, the job was done. That belief no longer holds. Healthcare audiences today are more informed, more distracted, and more discerning than at any point in history. They attend conferences […]