Passion is the stuff of entrepreneurs: a clear crisp focus driven by a spiritual energy to do something special for your customer. That something special can be an amazing new product, technology or service. Collective passion, in my mind, is something more special and unique:...
So when I use the term “risk management system,” what am I really talking about? Are these systems simply checklists to make sure all the bases are covered in designing and introducing a new product? Or do they reach back into the idea generation and...
Over 20 years ago, my wife and I decided to have a family. Once I made that commitment, I personally pledged to always make certain that I made time available to spend time with my kids. The only way I knew to do that was...
Almost anyone who has taken a business marketing course has learned about the so-called “Four P’s” of marketing – product, price, promotion, and place. It’s worth another look at the “P’s,” because they can also be used to build your understanding of net customer value...
The topic of organizational culture is extremely prolific now. And for good reasons. Most organizations nowadays have a really bad culture, and it is particularly bad in its ability to foster an innovative environment. But is culture the problem? In my mind, it’s a scapegoat...
Innovation is plagued with failure. But to try to target the real reason – and I mean, the real reason an innovation fails – for that I’d like to give an example. It’s two o’clock in the morning. The infomercial starts with: “How would you like...
Trade Show Executive honored the fastest-growing trade shows during the Fastest 50 Awards & Summit on May 19-21 at the Hyatt Regency Chicago. See a short video of the Fastest 50 Awards where I had the pleasure of speaking: https://vimeo.com/129142814 ...
With the principles of baseline expectations, the Innovation Cycle, and the Relationship Cloud in mind, I want to introduce another important thought process geared toward really getting at what delivers tangible net customer value. The thought process is based on the idea that net customer...
2014- Paris, France Axway, a leading manufacturer of software. Orlando, FL Daimler, one of the largest manufacturers of the world Chicago, IL (April) AbbVie, leading pharmaceutical company Scottsdale, AZ Blue Cross-Blue Shield, top healthcare insurance company Chicago, IL (May) AbbVie, leading pharmaceutical company San Diego, CA Hewlett Packers Partners Conference Chicago, IL (June) AbbVie, leading pharmaceuticals company Atlanta, GA Blue Cross-Blue...
A quote from my latest keynote at Waubonsee: “When we think about the future, we can’t look at it from the frame of reference of what happened before. What happened before is plagued with slowness and is plagued with shallowness,” Webb said. “The future is fast...
