Here’s another shocking proclamation: Not only is creativity a joke, so is innovation! That’s right, I’m proclaiming that innovation is a joke, too! Now why am I saying that? Because, for some reason individuals, especially inventors, are under the erroneous assumption that inventing stuff is...
Great organizations like John Deere will go out into the field and spend months living with their customers. They observe the impact of fuel costs and the efficiency of being able to plant, manage, and harvest crops. They will look at every single ergonomic issue....
So what is customer value? More importantly, what is customer value today? The answer to that question is simple: It is something remarkable. In the old days, you could bring your product to market and “ad spend” your product to prosperity, at least to some...
