Innovation is as much a philosophy as it is a science. Look from the philosophical perspective and you come to a fork in the road, what some refer to as a strategic inflection point. You can continue to use the leadership and management methods of...
I have a question – a question that you may have as well: How can you, as a manager, marketer or an innovator, tell if you’re really customer connected? Sure, it’s easy to feel customer connected – you’ve done your market research, sat in on the focus groups,...
It’s not enough just to provide for carpet time – you must work at it to make it effective. Simply spending time with customers alone won’t do the trick. Regardless of what kind of “carpet time” you choose to engage in, there are some guiding principles...
Innovation is plagued with failure. But to try to target the real reason – and I mean, the real reason an innovation fails – for that I’d like to give an example. It’s two o’clock in the morning. The infomercial starts with: “How would you like...
