The Future of Healthcare [caption id="attachment_1575" align="alignnone" width="592"] Healthcare speaker, healthcare keynote speaker, future of healthcare, 2016 speaking tour[/caption] As a healthcare speaker and healthcare keynote speaker, I'm extremely excited about the incredible year I had in 2015 speaking for some of the best organizations across the...
So what is customer value? More importantly, what is customer value today? The answer to that question is simple: It is something remarkable. In the old days, you could bring your product to market and “ad spend” your product to prosperity, at least to some...
So how do you develop relationships with your customers – or what I call “conduits of connectivity?” There’s an old management theory which was propagated back in the 1970s called “management by walking about,” or “MBWA.” The idea there was that, as you walked around the...
Statistics show us that organizations that have the discipline to really understand their market space and their customers have a significantly higher success rate than companies that focus on risk management. So – forgive the sports analogy – but here it is: the difference between...
Want to know what can happen when you lose focus on the customer? In order to win at innovation, you have to create real meaningful net customer value, that is, something your customer genuinely values and is willing to pay the going price for. It...
I’ll make an educated guess that most readers have read at least a few other books, magazine articles, websites, blogs – you name it – on innovation. How to do it, how not to do it, why it works, why it doesn’t, and all of...
