Almost anyone who has taken a business marketing course has learned about the so-called “Four P’s” of marketing – product, price, promotion, and place. It’s worth another look at the “P’s,” because they can also be used to build your understanding of net customer value...
Innovation is plagued with failure. But to try to target the real reason – and I mean, the real reason an innovation fails – for that I’d like to give an example. It’s two o’clock in the morning. The infomercial starts with: “How would you like...
With the principles of baseline expectations, the Innovation Cycle, and the Relationship Cloud in mind, I want to introduce another important thought process geared toward really getting at what delivers tangible net customer value. The thought process is based on the idea that net customer...
A quote from my latest keynote at Waubonsee: “When we think about the future, we can’t look at it from the frame of reference of what happened before. What happened before is plagued with slowness and is plagued with shallowness,” Webb said. “The future is fast...
From an innovation standpoint – as well as an overall business excellence point of view – I prefer to view the customer experience as a huge opportunity. An opportunity to innovate, top to bottom, side to side, through the entire experience. An opportunity rising far...
A must attend event! You’re invited to the 2015 Automation Summit The annual Automation Summit is a user conference for manufacturing professionals who use Siemens automation technologies, including DCS, PLC, HMI, industrial networks, factory automation, motion controllers, process instrumentation, motors and drives, and are interested in cyber...
If you look at the strata, at the very bottom is something I call “criminal.” I call it criminal because criminals take away from us and give nothing in return. Worse, sometimes they take from us and return pain. Recently, I sat down at a...
As a management consultant, I can almost walk into a building and look at the physicality of the people that work there – the expressions on their faces – and I can tell you almost instantly what kind of organization they are. In fact, study...
So what happens to corporations when they develop risk management tools that become a global management focus? The important part you should understand is: this is the natural process. I have found that, if you look at organizational life cycles, starting from the startup, or...
As a person who has spent his entire life in computer and medical technologies, it may surprise you that my first Innovation SuperstarTM is a tool company. But my interest in Snap-On Tools began when I was only six years old. My father was a...
