I have been involved in the area of innovation for more than 25 years, both as an innovation strategist and as an inventor. About a decade ago, “innovation” became the new buzzword, like “synergy” or “solutions” or “value added.” Major consulting firms took advantage by...
“I’ll tell you what brilliance in advertising is: 99 cents.” This observation from an episode of the TV drama “Mad Men” points at some relevant truths. There was a time when 99 cents didn’t exist. In turn, there was a point when people thought that selling...
I like “Project Xs.” Project Xs involve taking an external team, and creating a competitive technology to the technologies already in your product offering. We’ve been involved in five or six of these, and I don’t believe I’ve been in involved in one of these...
Put simply, new technologies of yesteryear last longer than their counterparts today. Railroads, the great new technology of the 19th century, had a huge impact on business and commerce nearly everywhere. Their dominance as a transportation technology lasted over 100 years. Fast forward to radio. As...
