Want to know what can happen when you lose focus on the customer? In order to win at innovation, you have to create real meaningful net customer value, that is, something your customer genuinely values and is willing to pay the going price for. It...
Picture this: In 1979, chances are you’d be reading your news in a printed newspaper or magazine. Today, you may well be reading your news on your computer, or perhaps your iPhone, Blackberry or iPad. It’s hardly a surprise that the Internet – along with...
I’ll make an educated guess that most readers have read at least a few other books, magazine articles, websites, blogs – you name it – on innovation. How to do it, how not to do it, why it works, why it doesn’t, and all of...
