I have been involved in the area of innovation for more than 25 years, both as an innovation strategist and as an inventor. About a decade ago, “innovation” became the new buzzword, like “synergy” or “solutions” or “value added.” Major consulting firms took advantage by...
So what is customer value? More importantly, what is customer value today? The answer to that question is simple: It is something remarkable. In the old days, you could bring your product to market and “ad spend” your product to prosperity, at least to some...
Want to know what can happen when you lose focus on the customer? In order to win at innovation, you have to create real meaningful net customer value, that is, something your customer genuinely values and is willing to pay the going price for. It...
Picture this: In 1979, chances are you’d be reading your news in a printed newspaper or magazine. Today, you may well be reading your news on your computer, or perhaps your iPhone, Blackberry or iPad. It’s hardly a surprise that the Internet – along with...
I believe the answer to the question: “Why do companies fail?” is pretty straightforward. First of all, to answer that question, we really have to go back and redefine the term “innovation.” Innovation is such a generic term that it doesn’t really mean anything any more....
