A hyperconnected population driven by massive and rapid technological change has collapsed product life cycles. The shelf life for a product or service is the shortest it has ever been. The customer is more difficult to satisfy than ever before. And how could they not...
I have been involved in the area of innovation for more than 25 years, both as an innovation strategist and as an inventor. About a decade ago, “innovation” became the new buzzword, like “synergy” or “solutions” or “value added.” Major consulting firms took advantage by...
One of my favorite Innovation Superstars is HP, and in particular, I’m impressed with the “HP Garage”. I’ll never forget my first “dot.com” consulting engagement at the very beginning of the dot.com boom. The first day of that engagement I sat in on one of their...
“I’ll tell you what brilliance in advertising is: 99 cents.” This observation from an episode of the TV drama “Mad Men” points at some relevant truths. There was a time when 99 cents didn’t exist. In turn, there was a point when people thought that selling...
"Nothing bad ever happens to you." Do I stand by this quote? Yes. When it comes to business, there's a serious power that comes with taking this statement to heart. The quote is borrowed from renowned speaker Joe Vitale. In his research, he discovered that business...
I would like to tell you more about how I used the RealOpen TM innovation management system in my own business. In addition to being a management consultant working for some of the best corporations and universities in the world, I also own several businesses....
It’s important to realize that in our system, we separate “Filtration” from “Evaluation.” We believe strong, well-thought-out filtration significantly reduces the burden on R&D organizations to evaluate or even develop products or technologies that never should have entered the new product development process in the...
I have a question – a question that you may have as well: How can you, as a manager, marketer or an innovator, tell if you’re really customer connected? Sure, it’s easy to feel customer connected – you’ve done your market research, sat in on the focus groups,...
Think holistically about the customer experience. As you’ve probably picked up I’m not a fan of incrementalism – the “paint it blue, call it new” style of innovation that seems more directed to satisfying the need of new product development departments who want to proclaim...
Most of you have heard of the “Nielsen ratings” used to measure the popularity of television programs and other media. These ratings are only a small part of today’s Nielsen Company’s world-leading offering of marketing and media information and measurement. In fact, I get bored with...
