Almost anyone who has taken a business marketing course has learned about the so-called “Four P’s” of marketing – product, price, promotion, and place. It’s worth another look at the “P’s,” because they can also be used to build your understanding of net customer value...

Risk management may be the “great divide” that separates styles of innovation management and, for that matter, styles of management in general. Indeed, it’s often the risk management part of the corporate playbook that separates true innovation results from mere activity and, ultimately, success from...