“Would the Apple iPod have ever gotten through your new product development process? If the answer is “no,” the process is probably too risk adverse and cumbersome; it should be scrapped and reinvented, “zero-based” style. If the answer is “yes,” then your process has the...

Risk management may be the “great divide” that separates styles of innovation management and, for that matter, styles of management in general. Indeed, it’s often the risk management part of the corporate playbook that separates true innovation results from mere activity and, ultimately, success from...