Books by Nicholas J. Webb | Customer Experience, Innovation and Leadership

Book guides

Each guide summarizes the book's core framework and turns it into practical answers to the questions leaders ask most, from building a customer service strategy to preparing an organization for AI.

What Customers Crave book cover by Nicholas J. Webb

What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

The customer experience classic built on two questions: what do your customers love, and what do they hate? Webb replaces demographic segmentation with customer types and shows how to design exceptional experiences across five touchpoints, from the first impression to long after the sale.

What Customers Hate book cover by Nicholas J. Webb

What Customers Hate

Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business

The fastest way to become the best option in your market is to remove what customers hate. Webb shows how friction quietly drives business away, how four customer personality types experience it differently, and how to turn frustrated buyers into loyal evangelists.

The Innovation Mandate book cover by Nicholas J. Webb

The Innovation Mandate

The Growth Secrets of the Best Organizations in the World

A step by step guide to making innovation a repeatable business process rather than an occasional burst of creativity. Webb shows leaders how to generate a steady flow of ideas from anywhere in the organization, evaluate them with discipline, and turn the best into profitable growth.

Happy Work book cover by Nicholas J. Webb

Happy Work

How to Create a Culture of Happiness

Why most quality of work life programs fail, and what actually works. Webb connects employee happiness to productivity, customer experience, and growth, and gives leaders a practical system for measuring happiness, designing better jobs, and building a workplace people want to stay in.

Chaotic Change book cover by Nicholas J. Webb

Chaotic Change

Embracing Chaos to Drive Innovation and Growth

A practical guide for leaders navigating constant disruption. Webb shows how to leverage chaotic change instead of being crushed by it, with strategies for leadership, boards and investors, artificial intelligence, a culture of innovation, and people powered growth.

Human Experience book cover by Nicholas J. Webb

Human Experience

Driving Innovation and Growth in the Human Experience Economy

Nick's newest book and a leadership playbook for the AI era. Webb argues that AI is an amplifier, not a strategy, and that organizations win by designing a people first experience for customers and employees alike, reducing friction while increasing value, transparency, and human connection.

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Every keynote draws on the research behind Nick's books, customized to your audience.

More books by Nick

Lucid Leadership book cover by Nicholas J. Webb

Lucid Leadership

The Leadership Power of Clarity

Written with Chase P. Webb, this father and son book shows how leaders facing a flood of data and opinion can cut through the noise, gain clarity about their market, culture, and themselves, and lead their organizations to sustained success.

One Step Ahead book cover by Nicholas J. Webb

One Step Ahead

How to Dominate Your Market with Innovation Leadership

How innovation leadership keeps an organization in front of the competition. Drawing on decades of global business experience, Webb shows leaders how to use disruption to move their organizations forward.

The Innovation Superstar Playbook book cover by Nicholas J. Webb

The Innovation Superstar Playbook

Leading Organizational Growth in a Time of Massive Disruption

A playbook for leaders who want to drive growth while their industries are being disrupted, focused on the habits and practices of the people who make innovation happen.

The Digital Innovation Playbook book cover by Nicholas J. Webb

The Digital Innovation Playbook

Creating a Transformative Customer Experience

Webb defines innovation as the process of delivering exceptional value through active listening, and demystifies digital innovation so organizations can build a transformative customer experience.

The Innovation Playbook book cover by Nicholas J. Webb

The Innovation Playbook

A Revolution in Business Excellence

Webb's case for a revolution in business excellence founded on innovation, with a practical playbook for building a more innovative organization.

Frequently asked questions

Which Nicholas Webb book should I read first?

For customer experience, start with What Customers Crave, then What Customers Hate. For innovation, start with The Innovation Mandate. For culture and employee experience, start with Happy Work. For leading through disruption and AI, read Chaotic Change and Human Experience.

What topics do Nicholas Webb's books cover?

Customer experience, customer retention, innovation strategy, workplace culture and employee happiness, leadership through change, artificial intelligence, and human experience design.

What is Nicholas Webb's newest book?

Human Experience: Driving Innovation and Growth in the Human Experience Economy, released in February 2026.

Which book is best for reducing customer churn?

What Customers Hate focuses on finding and removing the friction that drives customers away, making it the most direct guide to reducing churn.

Does Nicholas Webb speak on the topics in his books?

Yes. Every keynote draws on the research behind his books and is customized to the audience and industry. Customer experience, innovation, human experience, and leading through change are among his most requested topics.

Nicholas J. Webb, keynote speaker, futurist, and bestselling author

About the Author

Nick Webb is a number one bestselling author and futurist who curates the future for audiences across industries, from innovation and technology to leadership and the future of healthcare. He is also CEO of LeaderLogic, where he advises boards of multibillion dollar companies on building future ready organizations.

His career began as a technologist creating award winning innovations in healthcare, consumer goods, and industrial technology, work that earned him more than 40 US patents. Today he operates an AI Lab with new patents in continuous patient monitoring and the analysis of mood states using artificial intelligence.

Nick is the author of bestsellers including What Customers Crave, The Innovation Mandate, What Customers Hate, Happy Work, Lucid Leadership, and Chaotic Change. He has served as a Chief Innovation Officer and an adjunct professor at a top medical school, and was awarded an honorary Doctorate of Humane Letters for his contributions to healthcare. His documentary, The Healthcare Cure, won the Audience Choice Award at the Sedona International Film Festival.

Audiences embrace his lively, high energy, and meticulously tailored presentations, which is why the world's best organizations and the meeting planners who serve them keep bringing him back.

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Customer experience, innovation, human experience, and leading through change, delivered by the author and customized to your audience.

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Prefer to talk now? Call (602) 233-7107